The mystery donor: how did UK nonprofits perform in secret research on online giving?

The mystery donor: how did UK nonprofits perform in secret research on online giving?

As competition for donors’ attention and funding continues to grow, are nonprofits doing enough to engage those who make an online donation? Salesforce.org decided to find out, becoming mystery donors to 630 organisations across nine countries – and waiting to see what would happen next.

 

Their research has uncovered extremely valuable – and often overlooked – tactics that could be crucial in honing your donor experience strategy. Join this conversation between Third Sector's Emily Burt, Salesforce.org and industry experts to discover what they learned and benchmark your organisation against your peers in the UK charity sector.

 

The best part? The experts will also be revealing five practical ways to improve your online giving experience and boost fundraising income – some of which you could implement in the next 24 hours.

Loading feed

share