The Time to Shift to Digital is Now: Nonprofit Marketing in Times of Change
The world around us is changing and driving the need for all of us to transform how we engage, communicate and operate. Today's digital-first constituents have high expectations. Join us and a panel of charity digital marketers discussing their approach to planning for changing times and changing constituent expectations.
The world around us is changing and driving the need for all of us to transform how we engage, communicate and operate. Today's digital-first constituents have high expectations. They want to feel connected to your mission and be able to easily engage, on their terms. Nonprofits must have strategies to build lasting relationships with constituents and deliver personalised, relevant experiences and show them how they’re personally making an impact using the channels they prefer to engage on.
We will be joined by a panel of charity digital marketers discussing their approach to planning for changing times and changing constituent expectations.
- Digital transformation. As the world continues to shift to digital-first and online events, nonprofits are faced with unique challenges in reaching new constituents who share the same passion for their missions and goals.
- Social media. There is an increasing dependence on free promotion and low-cost advertising across all sectors including the nonprofit sector. But with recent platform boycotts, where does your nonprofit stand now on using these platforms?
- The constituent experience. Are you creating a personalised digital experience your supporters? Nonprofit constituents are also consumers, and today’s consumers increasingly expect seamless experiences with the brands and organisations they support.
- Why measuring Impact & ROI is more important than ever. Do you know what channels are performing best? Nonprofit marketers are aware of the importance of optimising budgetary spend to drive the greatest impact.
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Laura has worked at Worldwide Cancer Research for over 3 years as Director of Marketing. She is a creative marketer with a passion for brand building and communication. Thrives on competition, tight deadlines and solving problems with limited resources. She is a keen reader and independent thinker, strikes a balance between risk and caution, solving problems creatively and driving greater value as a result. Also , a firm believer that enthusiasm is key to innovation and managing change, as well as cultivating optimism and energy within a team environment.
•Founder and director at Zoe Amar Digital. We are a social enterprise and digital agency who help charities and other nonprofits lead digital change more effectively. Our clients have included The School for Social Entrepreneurs, DCMS and Anglia Ruskin University.
•Senior digital leader, with extensive experience in developing and delivering digital strategies.
•Chair of The Charity Digital Code of Practice
•Thought leader and expert in digital for charities; writer at Third Sector, Digital Leaders and more
•Trustee at Charity Digital Trust
A creative, highly-organised and dependable, with a perfectionist streak. Loves exploring new technology and ways to communicate. Prior to SeeAbility, she worked at the Healthcare Company for three years as a marketing executive. She is also a freelance graphic designer.
Aisling currently leads the digital marketing team at Parkinson’s UK. She is responsible for delivering integrated cross-channel campaigns using the full digital marketing mix. She leads on ideation, facilitation and delivery of effective and impact-focused digital strategies which dovetail into the wider marketing mix for a broad range of audiences, working with stakeholders of all corners of our organisation.
With 16 years of experience working in the non-profit sector and 19 years in the software space, Lianne has a real passion for IT and how technology can help non-profits change the world. Lianne is a leader in the technology world and in working with non-profits to improve their software tools to create a connected constituent experience.
Editor at Third Sector magazine UK