The Time to Shift to Digital is Now: Nonprofit Marketing in Times of Change

The Time to Shift to Digital is Now: Nonprofit Marketing in Times of Change

The world around us is changing and driving the need for all of us to transform how we engage, communicate and operate. Today's digital-first constituents have high expectations. Join us and a panel of charity digital marketers discussing their approach to planning for changing times and changing constituent expectations.

The world around us is changing and driving the need for all of us to transform how we engage, communicate and operate. Today's digital-first constituents have high expectations. They want to feel connected to your mission and be able to easily engage, on their terms. Nonprofits must have strategies to build lasting relationships with constituents and deliver personalised, relevant experiences and show them how they’re personally making an impact using the channels they prefer to engage on.

We will be joined by a panel of charity digital marketers discussing their approach to planning for changing times and changing constituent expectations.

  • Digital transformation. As the world continues to shift to digital-first and online events, nonprofits are faced with unique challenges in reaching new constituents who share the same passion for their missions and goals.

  • Social media. There is an increasing dependence on free promotion and low-cost advertising across all sectors including the nonprofit sector. But with recent platform boycotts, where does your nonprofit stand now on using these platforms?

  • The constituent experience. Are you creating a personalised digital experience your supporters? Nonprofit constituents are also consumers, and today’s consumers increasingly expect seamless experiences with the brands and organisations they support.

  • Why measuring Impact & ROI is more important than ever. Do you know what channels are performing best? Nonprofit marketers are aware of the importance of optimising budgetary spend to drive the greatest impact.

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