The cost of living crisis is biting, and the third sector is starting to feel the impact. Rising inflation and squeezed donations are set against a surge in demand from the public for help from charities and nonprofits.
In this environment, something is going to have to give. However, recent history tells us that these difficulties can be overcome. The third sector powered through the pandemic on the back of innovation: new ways of working that meant fundraisers and nonprofits could do more with less.
The problems are mounting, but so are the solutions. The key to maximising fundraising and delivering vital support is being on top of the trends over the next 12 months.
In this Third Sector Insight webinar, in partnership with Salesforce.org, we look at innovative tips and practical advice that can help to build long-term growth despite the choppy waters. Our panel of experts will discuss:
- Marketing and engagement automation
- Data hygiene and intelligence
- Cost savings and budget management
- Tips and advice for the future
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Dani Hughes is a Freelance Digital Marketing Expert and Paid Media Specialist. She's been working in the charity and wellness sectors for over 10 years, for the likes of Great Ormond Street Hospital, British Heart Foundation and the British Red Cross. Developing award winning digital strategies for brand and fundraising campaigns. She's recently gone Freelance again, after a Head of Digital Engagement role and is passionate about closing the digital skills gap with training, resources and courses.
Sarah has been with the BSBI for just under two years, helping to implement its income diversification strategy and put its fundraising and membership processes on a modern, sustainable footing. Central to this has been working with volunteers to understand data requirements and fragilities. Prior to this, her experience was with a youth mental health charity, a national arts organisation and an academic institution, working largely with complex stakeholder data.
Stephanie Giles is a Fundraising Executive at England Rugby fundraising for the RFU Injured Players Foundation and Rugby Football Foundation. Having spent 8 years working within the delivery of national charitable programmes, including the CBRE All Schools, she now uses her first-hand experience of the impact of charitable giving on beneficiaries to enhance the donor and participant experience across community fundraising, mass pax and special events.
Andrea Goezinne is currently Product Marketing manager EMEA at salesforce.org and has spent the last 10 years working with hundreds of nonprofits to grow their fundraising. She started in the sector as an editorial assistant at the Nonprofit Quarterly and then continued a career in individual giving innovation, working for nonprofits, agencies and several peer-to-peer and online platforms in Europe.
She is a strong believer in the importance of individual giving and an advocate for the value of gaining a deep donor understanding.