Everything You Need to Know About Crypto Donations, Livestream Fundraising and the Supporter Experience
Welcome to part 1 of 3 of our Marketing and Fundraising Innovation series where we will be discussing the latest and greatest innovations to help you tap into rapidly growing fundraising streams and how marketing can help you drive deeper engagement with your supporters.
The last two years have seen a digital revolution in how consumers engage online with the products and services they buy and the charities they support. Because of this behaviour shift, Salesforce.org research reports that 90% of marketers have changed their digital engagement strategy since the pandemic began.
So, why should charities look into the world of gaming and streaming for good, learn more about crypto donations, and create compelling online experiences to maximise donor engagement and retention?
In this Third Sector Insight webinar, in partnership with Salesforce.org, we take a deep dive into the latest digital tech trends and tactics that are shaping how donors engage with charities online and how ‘tech for good’ presents huge untapped opportunities for the Third Sector. Our panel of experts will discuss:
Livestream fundraising – VoIP and instant messaging platforms, such as Discord, Twitch and YouTube Gaming, are helping charities reach audiences in this growing space
Non-fungible tokens (NFTs) – Mainly used to sell digital artwork online with cryptocurrency, NFTs present opportunities for the Third Sector, as auctions often give a percentage of sales to a social cause. Some charities are even selling NFTs directly.
Cryptocurrencies: How to tap into the fastest-growing donor demographic and start accepting Crypto Donations at your charity
Web 3.0 – What is Web 3.0 and how could this new iteration of the World Wide Web impact non-profits in the future?
Customer experience – While these new tech opportunities are exciting, it’s important to get the basics right. Charities must offer the best customer experience, providing seamless ways to donate online.
Loading feed
Speakers
Confirm cancellation
Something went wrong.
An error occurred trying to play the stream. Please reload the page and try again.
Close
Stuart Wilson is IT Director for WaterAid, a global non-profit organisation. Stuart has been in the IT industry for 30 years, working in a variety of IT functions within Energy sector, Insurance, Financial Services and FinTech. He also has a keen interest in innovation, having been successful in acquiring Innovate UK funding for collaboration projects with University of Sussex, participating in the creation of the Digital Catapult Brighton and recently collaborating with IBM and UCL through the IBM/UCL IXN. Prior to WaterAid, Stuart was a blockchain consultant and worked most recently with IBM and an off-grid solar energy company on a carbon credit blockchain proof of concept.
Maggie started working at Save the Children in 2017 the Centre office in London, moving over to be CD in Rwanda and Burundi in 2020. Before this, she worked in programming and operations for 15 years in various child focussed organisations, including Plan International,, EveryChild, ChildAid, Care, Sense International and others across countries such as Brazil (where her family are from) Sierra Leone, Tajikistan, Moldova, Kenya, Ukraine, Azerbaijan, India, Ecuador, Russia and Kyrgyzstan.
Her particular heart is for children without adequate parental care and in the last 10 years has been looking into how cryptos, defi and blockchain can be harnessed for this.
In her spare time she likes squeezing her children and doing hot yoga. Not at the same time.
Andrea Goezinne is currently Product Marketing manager EMEA at salesforce.org and has spent the last 10 years working with hundreds of nonprofits to grow their fundraising. She started in the sector as an editorial assistant at the Nonprofit Quarterly and then continued a career in individual giving innovation, working for nonprofits, agencies and several peer-to-peer and online platforms in Europe.
She is a strong believer in the importance of individual giving and an advocate for the value of gaining a deep donor understanding.
David Mitchell is a digital strategist with fourteen years' experience in the non-profit sector. His prior roles include positions at cloud software firm Blackbaud, and with the humanitarian and international development charity SCIAF.
Today, as Cryptocurrency and Digital Fundraising Manager at Edinburgh Dog & Cat Home, his focus is on philanthropy within the blockchain industry and online gaming communities.