In our sector, two things are true: firstly, good data, and clever usage of data, leads to greater engagement. Second – none of our data is perfect.
So don’t get put off by the d-word. We know it’s hard. We all battle with analysis, we can all do better – and we all know there’s an intriguing emerging tool: artificial intelligence.
This webinar is here to help. We hear the first-hand experience of non-profit organisations, the success they’ve had, the mistakes they’ve made and what they’ve learned – and through data experts we offer guidance and advice.
Wherever you are on your data journey, we answer the question: how do I take the next step? Among other things, we discuss how to…
- uncover the potential of your data and put it to work for you
- improve data analysis outcomes
- use generative AI to help you see round corners… and it won’t cost jobs!
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Jenny has been with The Prince’s Trust for nearly a year and is responsible for Supporter Care, Supporter Experience, Compliance and the Fundraising Data functions. The Prince’s Trust are on a journey of unleashing the power of data to empower fundraisers to use data to drive decisions every day. Jenny is also the Fundraising Lead for their CRM transformation project which aims to unlock more integration options and enable better and more efficient uses of technology to improve fundraising effectiveness. Prior to this role Jenny has worked in fundraising operations in the Higher Education sector.
Sarah has been with the BSBI for just under two years, helping to implement its income diversification strategy and put its fundraising and membership processes on a modern, sustainable footing. Central to this has been working with volunteers to understand data requirements and fragilities. Prior to this, her experience was with a youth mental health charity, a national arts organisation and an academic institution, working largely with complex stakeholder data.
•Founder and director at Zoe Amar Digital. We are a social enterprise and digital agency who help charities and other nonprofits lead digital change more effectively. Our clients have included The School for Social Entrepreneurs, DCMS and Anglia Ruskin University.
•Senior digital leader, with extensive experience in developing and delivering digital strategies.
•Chair of The Charity Digital Code of Practice
•Thought leader and expert in digital for charities; writer at Third Sector, Digital Leaders and more
•Trustee at Charity Digital Trust
Marketeer and Technologist with strong background in CRM, Sales and IT in a wide range of industries, including Non for profit, Financial Services and Gaming.
Highly experienced in engineering advanced technical and strategic Digital Marketing solutions as part of large Digital Transformation projects.