Fundraising forum: everything you missed and more
Jon Townsend, CIO of National Trust, joined Lianne McGrory, senior RVP sales at Salesforce.org for a fireside chat at the recent Third Sector Forum. They discussed the charity’s approach to digital transformation and the five disciplines mastered to succeed.
The National Trust is Europe’s largest conservation charity with around five and a half million members. When the pandemic hit, the charity was already quite far down the road of digital transformation. This meant that the building blocks were in place that would enable the charity to equip their people to work remotely and to pivot services for visitors.
The organisation swiftly accelerated user adoption and take-up of new technologies, communicating regularly to keep its audiences both safe and engaged. Here’s the five supporter-centric digital transformation disciplines that kept the charity’s stakeholders, members, and supporters at the heart of the transformation.
