Whether you’re a digital whizz or a bit of a technophobe, no one in the nonprofit world can really afford to ignore digital transformation right now. Pivoting online has been a lifeline for nonprofit organisations to keep functioning and fundraising during the pandemic – and pushed many further into digital territory than they have ever ventured before. And as the sector still struggles to deal with the impacts of the pandemic, a clear gap is emerging between the most digitally advanced nonprofits, and those that are falling behind.
The brand new 2021 Status of UK Fundraising benchmark report from Blackbaud reveals continuing tough times for the sector, with only 21% of organisations meeting this year’s fundraising targets, and highlighted the ongoing importance of digital in its recovery. It found that only around one in 10 UK nonprofits would describe themselves as digitally mature – but those organisations are more likely to be gaining supporters, managing pandemic impacts effectively, and feeling more optimistic about the future.
Join Emily Burt from Third Sector and speakers from nonprofits at various stages of their digital transformation for a webinar discussion in partnership with Blackbaud, as we reveal the key findings of the report, and discuss:
- What differentiates digitally mature organisations from digital sceptics.
- The barriers to digital transformation – and how to overcome them.
- How digitally successful organisations of all sizes are leveraging their tech.
- What’s next – the tech and tools shaping the future of the sector.
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Pas has led Blackbaud’s operations in Europe since 2019, after 11 years of leading Blackbaud’s consumer solutions in the Asia Pacific region – during which time, she delivered technology that empowered charities to raise funds, reduce costs and increase donors through peer-to-peer fundraising technology and services. Pas has more than 20 years of experience building teams, strategic planning, fundraising, sales, marketing, motivating teams, driving revenue, and standing accountable for results.
Rosie is currently the development manager at Rambert, a contemporary dance company based in London. She looks after Individual Giving, including our major donors, membership and patron schemes and annual appeals. Passionate about the arts, Rosie has always worked in arts organisations (and in fundraising!), including the V&A, Opera Holland Park and the Royal Philharmonic Orchestra. She's an avid theatre, art gallery/museum and live music goer, and loves a countryside walk with her dog, Oscar.
Mimmo Di Giacomo is a senior executive professional with an over 24-year career in nonprofits. Born and raised in Milan, Italy, and trained in veterinary medicine, he moved to Canada in 1997, where he decided to join the non-profit sector. There, he covered progressively senior development roles and has successfully contributed to the growth of national and international organisations (Arthritis Society, WWF Canada). Returning to UK in 2008, his passion and focus remained on human health and animal welfare issues. A data-driven professional and project management enthusiast, he applied his entrepreneurial and innovative approaches to establish new markets in North and South America, India and South-East Asia, whilst expanding the reach and impacts of the organisations he served, such as Frontline Aids and Soi Dog Foundation. He is currently director of fundraising, marketing and comms at Animal Free Research UK, where he hopes his lasting contribution will lead to the end of animal use in medical research – to the benefit of animals and humans alike.
Lou currently works at Manifesto as a digital marketing strategist. Lou takes an innovative, supporter-led approach to uncover valuable insights around the attitudes, values and motivations of supporters and apply these to strategies for live digital marketing programmes, driving digital success for charities.
Editor at Third Sector magazine UK