Planning for success at the Festival of Work: Pre-show

Planning for success at the Festival of Work: Pre-show

Join this webinar to discover what you need to do to attract your future customers at the CIPD Festival of Work, in partnership with The Exhibition Guy.

The CIPD Festival of Work is the must-attend event of the year for the entire work-based community. With 7,000+ attendees and 300 exhibitors it’s critical that you plan your on-site promotion ahead of time to attract the visitors you need to reach. We are delighted to partner with Stephan Murtagh aka ‘The Exhibition Guy’ in this first of a series of three exhibitor webinars discussing how to maximise your presence at the Festival of Work.

You’ll learn:

  • Making an Exhibition Plan for Success (SMART)
  • Setting your three key objectives for exhibiting at the Festival of Work
  • Developing your Exhibition Elevator Pitch
  • Stand design & use of colour
  • Pre-show marketing - the what, where and how
  • Festival of Work pre-show top tips!

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Stephan Murtagh Stephan Murtagh The Exhibition Guy Bio
Danielle Chapman (moderator) Danielle Chapman (moderator) Director of Commercial Partnerships CIPD Events Bio