How Vauxhall can flourish in the UK
In conversation with Vauxhall UK managing director, Stephen Norman
Stephen Norman took the reins of the UK’s last mainstream car and van manufacturer early in 2018, soon after PSA acquired Opel-Vauxhall from General Motors.
During this Autocar Business Live webinar, we will discuss how Norman propelled Vauxhall towards profitability after a difficult few years, the subsequent upheaval from Covid-19 and how the brand is readying for the next phase of its reinvention.
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Stephen Norman is senior vice president sales, after sales and marketing for Opel Vauxhall, worldwide. From 2018 to 2021 he was managing director for Vauxhall Motors and senior vice president in Groupe PSA.
He started his career in the motor industry over 45 years ago with British Leyland. In 1980, he became director, car and truck marketing for Leyland Spain. By 1987, he had been appointed marketing director of Rover France, BL’s biggest export market by far. In 1995 he moved to Volkswagen Group France undertaking various senior roles and leaving as président du directoire in 2004. Appointed worldwide marketing director of Fiat Automobiles in Turin in 2005, where he launched the Fiat 500 in 2007, and then of Renault Group in Paris from 2007. Corporate sales and marketing director worldwide of Groupe PSA in 2014.